CAMILA CABELLO x TIKTOK

TIKTOK

THE LIVE STREAM 2022
Camila Cabello's 'Familia' Tik Tok Livestream Concert. Showing the scope of what can be achieved with XR. A multi-camera shoot with props, dancers, musicians, and one of the world's largest popstars, Camila Cabello debuted her 'Familia' album through an inventive medium. Incorporating AR set extension and LED flooring, the livestream concert showcased six original songs, each with unique, interactive environments from vibrant rainforests and barren desserts to floating houses and illuminating disco dance floors. Extended reality elements included nature-mimicking plants, augmented surfaces, digital skies, hypnotic graphics and transitions, animated cityscapes, as well as roaming AR fireflies and butterflies. This allowed social media users to experience Camila's new music like never before.

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