KATY PERRY X ALI BABA
ALIBABA SINGLE'S DAY
Performing to a global audience on AliBaba Singles Day, Katy Perry stood at the edge of the world. Fully built using XR, this performance was broadcasted to livestream viewers and exquisitely showcased world-building through mixed reality.
We created an entire galactic space featuring a cosmic carousel, full-scale augmented ferris wheel and hot air balloons, and a stellar lighting design created entirely virtually.